About

Birzman was founded 3 years ago to deliver better cycling specific tools to a market conditioned to expect cast-offs from the auto trade or low quality and imperfect bike specific tools.

Inspired in part by Fiskars Tools (Garden and Kitchen Tools/Knifes) in Finland and by the founders passion for all things cycling. Birzman are motivated at all times to improve on what is currently considered the best (because this is just not good enough for Birzman).

Birzman founder Lawrence Kuo leads his 15 strong design team from the front from their Apple Computeresque HQ in the Taiwanese countryside. Surrounded by nature and beauty the Birzman Design team work in specially set aside break-out areas to brainstorm new products and designs, always focussing on delivering product that enables cyclists to fix and maintain their bikes effortlessly.

Their design success is not just self-proclaimed and in the three years since Birzman Tool’s inception have been littered with design awards from internationally renowned institutions like “iF” and “Red Dot”.

Birzman believe that it is right to put back in to the sport and are a long term sponsor the Multivan Merida XC race team and are a personal sponsor of the team’s star rider, Jose Antonio Hermida. He plays an invaluable role giving the Birzman design team product feedback from the most challenging environment out there, the international XC race circuit.

Birzman tools – Simple, Functional, Design.

Merida Bicycles Ltd · Unit 13 · Nottingham & South Wilford Industrial Estate · Ruddington Lane · Wilford · Nottingham · NG11 7EP · 0115 981 7788